Uplifting beauty professionals forms a part of our core values. In this regard, our objective is to support all possible ways to strengthen the beauty profession and to share our knowledge.

In 2019, Make More attended more than 277 in-person events, encompassing courses, workshops, fashion shows, and expositions, while constantly supporting and sponsoring beauty professionals.

In 2020, this all changed. We had planned to participate in 150 in-person events in just the first half of the year. However, due to the COVID-19 pandemic, we attended 35 in-person events up until March. Subsequently, we sought to reinvent our outreach strategy, supporting online activities, including 300 livestreams and 130 events, as well as various online courses. We are always focused on being present throughout our partners’ journeys.

During this time, we also launched the Make More Academy, focused on promoting knowledge sharing among beauty professionals.